Lipsticks are hands down my favorite type of makeup to consistently test out. I LOVE how every formula is different and the endless types of shades and finishes that can be created. I recently tried these Endless Long Wear Lipsticks from JOAH Beauty and wanted to share my thoughts and swatches with you. I love a multitude of lipstick formulas and finishes but my favorite is a good long wear liquid lipstick with a matte formula. I love not having to worry about retouching my lipstick and not having to think about lipstick on my teeth when I wear a matte liquid lipstick.
JOAH Beauty is a budget friendly and cruelty free beauty brand and you can find their products at CVS or on their website. What I enjoy about JOAH Beauty is that their line of cosmetics is inspired by the Korean beauty philosophy of beauty begins with the skin and that's something I firmly believe too. Not only is JOAH Beauty's line of products affordable, they also are socially conscious and claim to create beauty products with high quality ingredients meant to outperform prestige beauty products. You can read more about JOAH Beauty here!
These liquid lipsticks come in 10 stunning shades - each with an intense pigment and incredible color payoff. The formula of these matte lipsticks is a thin consistency and are marketed to last 16 hours. These long lasting lipsticks retail for $8.99. PS: I shared a lip swatch video of JOAH Beauty's Air Light Satin Lipsticks here! If you're into classic lipsticks that are hydrating and long wearing, these ones you'll want to check out!
I have nine of the ten shades and swatched them all on my arm.
I truly enjoy these liquid lipsticks and love how they look on my medium skin tone. The formula feels lightweight on my lips and does not cause excessive drying. I would still recommend exfoliating your lips and applying a good lip balm prior to using this or any lipstick, especially liquid matte lipsticks for the smoothest application.
The longest amount of time I wore a JOAH Beauty Endless Long Wear Liquid Lipstick is about 9-10 hours and I did not have to retouch my lip color at all! It lasted pretty solid all day long and was comfortable as well. The arrow tipped applicator allows for precise application. This long lasting lip color is definitely one of the budget friendly options I reach for often as well as a formula I reach for from my entire makeup collection. The formula is solid and I love the vibrant shades on my skin tone.